接财神是民间广泛流传的一种传统习俗，尤其在春节期间（正月初五“破五”日）和商家开业时最为盛行。这一习俗背后蕴含着丰富的文化寓意和民众对美好生活的向往，主要原因包括以下几个方面：
 
1. 祈求财富
财神在传统文化中被视为掌管财富的神明。人们通过祭拜、迎接财神，表达对财富积累、生意兴隆的渴望，希望新的一年或新的事业能够财源广进。
 
2. 驱邪避灾，招纳福气
财神不仅象征财富，也被认为具有驱除晦气、带来吉祥的力量。
 
3. 传统节日文化的延续
正月初五俗称“破五”，据传这一天是财神诞辰或下凡巡视的日子。民间通过放鞭炮、摆供品、张贴财神像等仪式“迎财神”，形成了一种热闹的年节氛围，代代相传成为文化习惯。
 
4. 商业文化的体现
商家对财神信仰尤为重视。许多店铺中常年供奉财神像，通过定期祭拜强化“以义取利”的商业伦理，同时寄托对客源不断、生意红火的愿望。
 
“接财神”更多成为一种文化符号，既保留了对传统文化的尊重，也融合了现代人对幸福生活的定义。尽管财富积累依赖实际努力，但这一习俗仍以仪式感传递着吉祥寓意，成为民间文化活力的体现。
 
Welcoming the God of Wealth (接财神, Jiē Cáishén) is a widespread Chinese folk tradition, particularly during the Lunar New Year (especially on the fifth day, known as Pò Wǔ) and business openings. This custom carries deep cultural symbolism and reflects people's aspirations for prosperity and happiness.
 
The main reasons include:
 
1. Praying for Wealth and Prosperity
 
The God of Wealth is traditionally believed to govern fortune. People worship and welcome the deity to seek financial success, hoping for abundant wealth and thriving business in the new year.
 
2. Warding Off Misfortune & Attracting Good Luck
 
The God of Wealth is not only a symbol of riches but also a guardian against bad luck. For example, Guan Yu, the Martial God of Wealth, represents loyalty and integrity, serving as both a protector against evil and a patron of honest commerce.
 
3. Continuation of Festival Traditions
 
The fifth day of the Lunar New Year (Pò Wǔ) is said to be the birthday or visitation day of the God of Wealth. Customs like setting off firecrackers, offering sacrifices, and displaying deity images create a festive atmosphere, passing down this cultural practice through generations.
 
4. Reflection of Business Culture
 
In traditional commerce, merchants highly revered the God of Wealth. Many shops enshrine statues or portraits of the deity, regularly making offerings to emphasize ethical business practices while praying for steady customers and prosperous trade.
 
 "Welcoming the God of Wealth" has evolved into a cultural symbol, blending tradition with contemporary aspirations for a prosperous life. While true wealth depends on hard work, this custom remains a meaningful ritual, embodying auspicious wishes and the enduring vitality of folk culture.